Recycling - Websites and Digital Communications

Category: Website Design, Hosting, SEO,

As an agency A&P have a broad experience with digital communications, hosting websites for clients such as Eddie Stobart, Daf trucks and Colliers Cheese to name a few. We also run a number of digital campaigns and promotions for our clients which means we are at the forefront of new technologies and techniques that are available for our clients.

Recycle for Calderdale

We have designed and built a ‘recycle for’ website for Calderdale, the content of this is also managed by us. Over the past three years the traffic to this site has significantly increased which can be put down to the campaign strategies that have been developed to drive residents to the website.

Some of the most successful campaigns that have been run to this effect are the click to win promotions. These have driven over 5,000 visitors to the site, as well as obtaining an equal number of email addresses which forms another part of the online strategy for email communications.

To ensure that the site is consumer friendly, and that residents are encouraged to visit again, the following features form an integral part of the site:

Prominent contact details for ease of contact
Key phrase navigation (What, Where, When and Why)
Postcode look up – the most popular part of the website – residents can view and download a calendar of their collection dates.
Scrolling banner – at the top of the page to keep the site updated with current campaign activity.
Scrolling news stories – to provide up to date stories and help give the site a less ‘static’ feel.
Sub page categories for clear and segmented information.
Online poll facility – to provide more interactivity.
E-zine subscription – to promote and provide the opportunity for residents to sign up to the regular newsletter.

Another element to the online strategy is the launch of the newsletter which is regularly sent to all residents on the database in an environmentally friendly and low cost way. The ezines are sent bi-monthly, and have been very well received with the residents.

Visit Recycle for calderdale