Frosty Jack's Cider Launches 'Big Night In' Consumer Promotion

Frosty Jack's, the leading cider brand has launched the 'Big Night In' promotion via Ainsworth & Parkinson to combine with TV, sampling and other marketing activity planned throughout 2009 to support the ‘You Don’t Know Jack’ proposition.

With 'staying in' being the new 'going out' the promotion aims to help consumers make the most of their ‘Big Night In’. The promotion will appear on several million bottles giving consumers the opportunity to win one of thousands of ‘Big Night In’ prizes, from house parties with the Frosty Jack’s Babes and uber cool DJ’s to poker table sets, to X-box360s to top takeaways and thousands of free bottles of Frosty Jack’s Cider. To enter consumers simply purchase promotional bottles of Frosty Jack’s Cider and enter the unique code inside the label at the new website, www.youdontknowjack.uk.com.

To reward loyal consumers each code that is entered becomes a ‘Jack’, ‘Jacks’ are stored in a personal account and can be used to claim a range of fantastic rewards including slogan T-shirts and inflatable armchairs.

The promotion also offers a load of freebies, party posters and invites can be downloaded and there is even the opportunity to claim free music downloads to get the party going. The website also includes all the ‘You Dont Know Jack’ film clips used on the brand’s sponsorship of ITV2 Comedy. The clips can be watched and rated with a Frosty Jack’s rating system. Finally, to help consumers comply with the social etiquette a list of party ‘do’s and don’ts’ has been created in Frosty Jack’s unique style.

So look out for Frosty Jack’s Cider this summer; you could be a winner, or at the very least learn why you shouldn’t fall asleep at a party!

Frosty Jack's You Don't Know Jack Features

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