Elan Homes

Elan Homes is an exciting new name in homebuilding, based throughout the North West, Midlands, South West and Wales. They needed an experienced agency to help them launch their brand into a difficult property market.

With extensive experience across the property sector, A&P were chosen to launch the brand and take it forward.

The Brief

Elan Homes wanted to establish themselves fast and create awareness in a crowded market, while at the same time creating an image synonymous with energy, style and enthusiasm.

The Concept

With clear style that focussed strongly on the quality and elegance of the homes, A&P created a new and exciting brand for Elan Homes, backed by a copytone which encapsulated their ethos of spacious homes built with quality and care.

The Production

To complement the new branding, A&P called on many years of experience and expertise in marketing new homes for leading home builders, to create a dynamic strategy for Elan Homes, which was designed specifically to deliver tangible results in ever hardening market conditions.

The strategy had a major focus on e-marketing based communications, delivering exceptional value for money. This was backed by more conventional off line media and site specific marketing collateral.

The Result

Despite the difficulties of the market, Elan Homes have had a very positive start to 2009 and have high expectations for the remainder of the year.

Elan Homes Features

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