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Clocking the benefits of Zone ear defenders

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When Scott Health and Safety wanted to launch a new range of ear defenders, Ainsworth & Parkinson came up with an innovative concept. The brief was to communicate how the Zone range protects against loud noise, which can permanently damage the tiny hairs in the ear (cilia) and ultimately lead to deafness.

The range comprises three different ear defender types, which vary according to the environment they’re needed in. As such, A&P used the arresting and immediate image of a dandelion clock to convey how delicate and easily damaged hearing can be.

The concept worked across press advertising, an online film and a brochure, and ran throughout Europe.

Scott Zone