Cleaning up with Harrow Estates
Harrow Estates is one of the UK’s leading land regeneration, remediation and masterplanning specialists. They acquire sites that other developers turn down; having the expertise and technical skills to solve all kinds of environmental challenges related to the land in question. Thanks to their capabilities, they’re subsequently able to sell the land as a desirable purchase; meeting the most stringent commercial and legislative demands.
It was A&P’s job to create a website for the company, along with films documenting projects Harrow Estates has been involved with. As such, it was vital that A&P understood the hugely complex technical issues surrounding everything that Harrow Estates does, in order to communicate it clearly and accessibly to a wider audience. It was also vital to maintain a fine balance in the tone of voice, as that audience would not only include prospective buyers and sellers of land, but also local residents with a vested concern in any given site.