Ainsworth & Parkinson switch on to Redrow TV

Housebuilding giant Redrow believes it has come up with yet another housing-industry first – its very own broadband TV channel, thanks to advertising and marketing specialist company – Ainsworth & Parkinson.

On Redrow TV, launched in February 2010, customers can keep up to date with all the company's latest news, products and development films. It's available over the Internet, over a direct link from the company's website and, because it's broadband, can even be viewed by mobile phone.

Video content

Kim Peters, Redrow’s group sales and marketing director says “These days, so many people would much rather watch and listen than read from the screen. We believe Redrow TV is a unique service, giving home buyers all the news they need, in a friendly format that they will want to visit again and again.”

“Ainsworth & Parkinson came to us with the concept and have developed, produced and filmed the whole project. We’re delighted with it and the response we’ve already had. We believe it gives Redrow the latest in cutting-edge marketing tools, to add to all of our other marketing communications.”

“It’s part and parcel of our more customer-facing approach, giving people what they want – whether it’s traditional-looking family homes inspired from the past, the latest high-spec kitchens and bathrooms, or the most up-to-date information delivered direct to their desktop in a watchable and entertaining format.”

Fresh content

Customers can tune in for development overviews, detailed showhome films – including The New Heritage Collection – news, new products and developments, market news, mortgages and more. Redrow will be updating the news content every day, to keep it fresh. There'll even be roving reporters out on site all over the UK.
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You can see Redrow TV at www.redrow.tv.