Trade Incentives

An often forgotten link in the retail chain is the middle man or trade customer. Trade buyers need as much incentive to choose your product as the end consumer does, and at A&P we have extensive experience in promotions aimed specifically at this sector.

From point of sale promotions in Cash and Carry outlets, to volume sales incentives, free branded gifts to purchase based rewards, we understand what makes your trade customers tick and know how to change that behaviour in favour of your product.

Perhaps the most effective trade promotions involve competition between stores, areas or districts for the highest volume or highest increase in volume of sales. A&P can create, monitor, administrate and manage every aspect of a sales incentive competition, right down to sourcing and posting out the prizes.