Loyalty Programmes

They say it is ten times harder to get a new customer than it is to retain an existing one. That’s why A&P offer a diverse range of loyalty programs designed to capture your customers’ data while ensuring they feel considered, valued and rewarded.

In their simplest form, loyalty programs can be as easy as registering for a newsletter, which helps to keep your customers feeling special while keeping your brand and promotions at the front of their mind.

More involved loyalty programs include token collection for branded goods and purchase required competitions that appear ‘exclusive’ to consumers of the product.

At the top level of loyalty, customers are invited to join ‘exclusive’ clubs with member only benefits related to the product or brand. This can be particularly effective with products for children or specific groups such as new mothers.

The data captured by each of these schemes can be invaluable in refining marketing messages, new products and overall brand strategy, while at the same time being a highly effective way of retaining customers.