Direct Mail

The Personalised Form of Marketing by Mail

In a society saturated with marketing messages, and cynical to the constant bombardment with every delivery of post, the first and greatest challenge of direct mail is to get it read in the first place. You only have a few seconds to catch the attention of the recipient and intrigue them enough to keep hold of the mailer and open it.

At A&P we love this challenge and are constantly developing new and innovative ways to make sure your direct mail goes directly to your target market, and not directly to the bin.

An essential part of any direct marketing campaign is targeting the right people. This not only cuts down on waste and unnecessary expense, but also helps to remove your company from the 'noise' by only mailing people who are interested in your products and services. At A&P, we have access to accurate, up to date databases to ensure your mail reaches the right people.

We also include state of the art response and tracking systems to help you to monitor precisely how your campaign is working and help you to see how to refine it further to deliver even greater ROI on each subsequent mailing.