Ainsworth & Parkinson

Redrow TV shortlisted for a national award;

LESS than six months after its launch, on-line television channel Redrow TV has been shortlisted for a national award.

Housebuilding giant Redrow believes it has come up with yet another housing-industry first - its very own broadband TV channel, thanks to advertising and marketing specialist company - Ainsworth & Parkinson.

Introduced by home builder Redrow to promote its homes and developments around the UK, Redrow TV is one of four projects competing for the title of ‘Best Marketing Initiative’ in the 2010 Housebuilder Awards for innovation and excellence.

Believed to be a first for the UK housing industry, Redrow TV is dedicated to all things Redrow, keeping customers up to date with the latest news, products and development in an easy to digest, audio-visual format.

Kim Peters, Redrow’s group sales and marketing director, commented: “Redrow TV is another great tool for people searching for a brand new home anywhere in the country. Accessed via the internet, with a direct link from our website, it’s available wherever users get broadband – at home, at work, even on their mobile phone.

“It’s rich in content, with a range of interesting and informative videos promoting our New Heritage Collection of traditional looking homes with modern interiors, as well as our show homes around the country, our specification and the locations in which we are building.

“There is also a series of short films explaining different elements of the home buying process and the help available from Redrow, including part-exchange.”

Helping to keep it fresh and bring viewers back time and time again, Redrow TV also features weekly news bulletins from around the UK, plus a national round-up. These weekly broadcasts promote the very latest information about site launches, show home openings and special offers.

“The Housebuilder awards are a highlight of the housebuilding calendar, celebrating the very best of the industry and recognising the achievements of those leading the way in innovation. Two years ago we won the overall Housebuilding Innovator of the Year title for a combination of our regeneration work, community involvement, marketing and training initiatives. We’re delighted to be leading the way once again in a new and different area,” added Kim.

Organised by Housebuilder Media, the leading information provider for the housebuilding industry and publisher of Housebuilder magazine, the awards feature several categories for innovative design, product development, sustainability, regeneration and community involvement, as well as marketing. Winners will be announced in London on October 28th.

Redrow TV is easy to navigate, either by going directly to www.redrow.tv or via the ‘see Redrow’ tab on at www.redrow.co.uk

For information on the Housebuilder Awards go to www.house-builder.co.uk/awards.

Editor’s footnote: Redrow Homes is one of the UK’s leading house builders, operating across England, Scotland and Wales, with a strong emphasis on high quality family housing in prime locations. Established 35 years and associated with strong kerb appeal and high quality interiors, the company has won numerous awards over the years and in 2008 was voted Housebuilding Innovator of the Year for a combination of its regeneration work, community involvement, marketing and training initiatives. Web: www.redrow.co.uk.

Redrow TV is proving a major hit with homebuyers;

Launched in February 2010 and now into its 4th month, Redrow TV now offers regional weekly news covering all of the UK. Regional news presenters bring homebuyers up to date with all the very latest Redrow news on new developments, the New Heritage Collection, show home openings and all the very latest deals.

Thousands of visitors have watched films on stunning locations, beautifully styled show homes, as well as films that can help you get moving faster thanks to Redrow’s Mastermove and Part Exchange Scheme.

View Redrow.TV for all the very latest details.

A&P work wins Green Award for Best Audiovisual;

Ainsworth and Parkinson achieved national recognition last week, when our film work for local school children won the Best Audiovisual category at the Green Awards in London.

Working in partnership with Global Renewables Ltd, Lancashire County Council and Blackpool Council, A&P created three short films explaining the importance of reducing, reusing and recycling waste to children aged 7-10.

The films were distributed to over 500 primary schools, accompanied by a teachers’ pack and downloadable resources, and have proved a huge success with staff and pupils alike.

The Green Award is the third award A&P have won in the environmental arena, adding to the Institute of Sales Promotions Gold Award won in 2006 for the Recycling Rewards for Schools campaign in Calderdale, and the Valpak award for Educational Campaigns won by the agency in 2008 for the High School Recycling Challenge in Hyndburn.

The Green Awards are a major event on the international environmental calendar, with this year’s event featuring speeches from environmental campaigner Sir Jonathon Porritt CBE and the Rt Hon Ben Bradshaw MP, Secretary of State for Culture, Media & Sport.

Irene Wise from Global Renewables Ltd and Clare Atkinson from Lancashire County Council accompanied A&P Account Director Neil Maver to the awards.

Irene was thrilled with the agency’s input into the project. “A&P have a creative approach which I find unique and engaging, they are great listeners and thinkers and have a genuine warmth and humour,” she explained. “This award is so well deserved and I believe it will be the first of many.”

A&P are currently working in partnership with GRL, LCC and Blackpool Council again, creating a major new multi-million pound education centre at GRL’s brand new waste management centre in Leyland, which includes an innovative walkway taking school parties through the plant.

A&P founder and Director Tony Ainsworth, was delighted to win such a prestigious accolade. “This award reflects the agency’s growing ability to produce high quality audiovisual work, handling the whole package in house, from concept to camera work, editing to post production. I would like to congratulate everyone involved in these excellent films.”

A & P Awarded West Midlands Road Safety Campaign;

A&P have been awarded a contract with the West Midlands Casualty Reduction Partnership to develop a high profile road safety campaign to be delivered throughout the areas of Warwickshire, Staffordshire, Gloucestershire and the West Midlands.

The campaign will target young drivers aged between 17-25 and will focus on in-car driver distractions and speeding. The creative will be delivered through outdoor advertising, cinema advertising, radio and posters at key locations throughout the regions.

The campaign is set to launch towards the end of August. A more detailed case study will be posted on this site following then.

DAF Website is 'slick, professional and informative';

The new DAF dealership websites, designed by the digital team at A&P, scored an impressive hit with industry magazine Commercial Motor.

Rating the site 9/10 for appearance and 8/10 overall, the magazine’s Webwatch section enthused that the project was ‘everything a franchised dealer’s website should be – slick, professional, informative and packed full of information’.

The article reviewed the site of DAF franchise Ford & Slater – one of over 70 DAF dealer websites that are either live or under development by A&P. Innovatively, the product information for each site is updated centrally by DAF, leaving the individual dealers free to concentrate on their unique local information, stock levels and special deals.

Additional benefits of the site include the facility for dealers to create marketing emails and printable Adobe pdf leaflets at the push of a button, featuring up to date links to current used vehicles featured on the site.

It’s just one more example of how the A&P Digital Team combines cutting edge technology with a genuine understanding of end user needs, to create solutions that are both powerful and easy to use.

Staffordshire County Council award eco centre project;

As part of their Climate Change communications programme, Staffordshire County Council will be building a low carbon visitor centre and educational facility, situated in Apedale Community Country Park. It will act as a flagship development to showcase alternative sustainable energy technologies and sustainable methods of design and construction.

A&P have been commissioned to work alongside the architects and Climate Change team to advise and develop the internal space of this building so that key climate change messages are conveyed in the most engaging way for the visitors.

Construction doesn’t start until 2010, but talks are well underway to firm up plans for the centre.

Scott Health & Safety trust in Ainsworth & Parkinson;

Ainsworth & Parkinson have launched a major marketing campaign for Scott Health & Safety, global leaders in the provision of Personal Protective Equipment.

The campaign focuses on the depth of trust that Scott customers have in the company, built as a result of years of experience in the health and safety market. Combined with research to deliver the most advanced products available, specialist training, customer support and technical advice Scott Health & Safety has earned the trust of Industry, Military and Emergency Services throughout the world.

To display the range of products and services available to industries such as Oil & Gas, Construction, Energy & Utilities and Pharmaceuticals a new website, www.trust-scott.com has been launched. The site is packed with industry articles, filmed product presentations, technical support, product information and testimonials from a range of industry and military figures. The website is supported by online advertising on key websites, trade advertising plus an email campaign to industry leaders across the world.

In the current market uncertainty the campaign seeks to underline that Scott Health & Safety remain the one company to trust for all Personal Protective Equipment.

A & P Awarded contract to create an Image Bank for Elevate East Lancs;

Ainsworth and Parkinson have been awarded the contract to create an Image Bank for Elevate East Lancashire to store and organise the thousands of photographs and images that the organisation hold.

The Image Bank will be custom built for Elevate East Lancashire to meet their specific requirements. Access to the library of photos will be password protected and a comprehensive search facility will enable registered users to find relevant photos from the huge library of data.

Key personnel at Elevate East Lancashire will also be given access to a bespoke Content Management System which has been built in-house by A&P. This will enable Elevate to have full control over what information is on the site and add information and images as and when required.

A Safer Preston;

In addition to their overall ‘respect our city’ campaign, aimed at generally raising awareness of civic pride and acceptable behaviour, the Safer Preston Partnership also required a specific campaign aimed at a particular problem for the town – that of graffiti. In an open pitch, A&P were delighted to consolidate our position with this client.

The Brief

To create a campaign aimed at young people, emphasising the fact that graffiti is not cool and harmless, but is in fact a crime, which can leave you with a criminal record if convicted.

The Concept

The problem with this campaign was that while the message had to be hard hitting with an instant impact, clearly the target group were not the sort of people who liked being told what to do, or who responded well to authority.

We got around this by using impactful messages, but framing them in a graffiti style, giving them visual impact and avoiding the look of authority. A clever play on words also helped to get the message through, using humour to break down the barriers.
The end result was a striking campaign, which the target group could easily relate to, yet which also carried a very straightforward message that pulled no punches.

The Production

The ‘Tagg it and you’ll get Court’ campaign was launched to around 1000 young people at an under 18’s night held at Lava nightclub in Preston. The evening was themed to highlight the consequences of graffiti crime and encourage youngsters to take responsibility for their neighbourhood. Special Taggit t-shirts were produced for the event and given away to support the campaign. Street Dancing act Nemesis, also seen on Britain’s got Talent, also performed on the night.

The campaign will now be rolled out with posters and flyers around the city.