New Alliance For North West Training Provider

Leading North West training provider, Alliance Learning, has appointed Ainsworth and Parkinson to provide full marketing and communications support over the next 12 months.

Ainsworth and Parkinson have been tasked with raising the profile of the training provider across the North West – promoting the wide range of affordable training courses available to businesses, communicating the benefits of apprenticeships and increasing job opportunities for young people who are increasingly becoming interested in work-based training as a way into their chosen career.

Rachael Smith, Senior Account Manager at Ainsworth and Parkinson, will be heading up the account and said:

“We’re absolutely delighted to have the opportunity to work with Alliance Learning. The next 12 months are going to be a challenging but exciting time as the training industry copes with reductions in government funding, the knock on effect of soaring university fees and restricted recruitment and training budgets for businesses.

“We’ll certainly have our work cut out but we’re looking forward to meeting the challenges head on with the team at Alliance Learning and increasing awareness of their services among the business community of the North West.”

The marketing contract will start from 1 August 2011 and will involve public relations, design, print and website development.

Julie Connolly, Deputy Chief Executive at Alliance Learning said:

“Ainsworth and Parkinson impressed us with their professional and creative approach and we’re delighted to be working with such a forward thinking team on what promises to be a busy 12 months.”