DAF Website is 'slick, professional and informative'

The new DAF dealership websites, designed by the digital team at A&P, scored an impressive hit with industry magazine Commercial Motor.

Rating the site 9/10 for appearance and 8/10 overall, the magazine’s Webwatch section enthused that the project was ‘everything a franchised dealer’s website should be – slick, professional, informative and packed full of information’.

The article reviewed the site of DAF franchise Ford & Slater – one of over 70 DAF dealer websites that are either live or under development by A&P. Innovatively, the product information for each site is updated centrally by DAF, leaving the individual dealers free to concentrate on their unique local information, stock levels and special deals.

Additional benefits of the site include the facility for dealers to create marketing emails and printable Adobe pdf leaflets at the push of a button, featuring up to date links to current used vehicles featured on the site.

It’s just one more example of how the A&P Digital Team combines cutting edge technology with a genuine understanding of end user needs, to create solutions that are both powerful and easy to use.