A&P work wins Green Award for Best Audiovisual

Ainsworth and Parkinson achieved national recognition last week, when our film work for local school children won the Best Audiovisual category at the Green Awards in London.

Working in partnership with Global Renewables Ltd, Lancashire County Council and Blackpool Council, A&P created three short films explaining the importance of reducing, reusing and recycling waste to children aged 7-10.

The films were distributed to over 500 primary schools, accompanied by a teachers’ pack and downloadable resources, and have proved a huge success with staff and pupils alike.

The Green Award is the third award A&P have won in the environmental arena, adding to the Institute of Sales Promotions Gold Award won in 2006 for the Recycling Rewards for Schools campaign in Calderdale, and the Valpak award for Educational Campaigns won by the agency in 2008 for the High School Recycling Challenge in Hyndburn.

The Green Awards are a major event on the international environmental calendar, with this year’s event featuring speeches from environmental campaigner Sir Jonathon Porritt CBE and the Rt Hon Ben Bradshaw MP, Secretary of State for Culture, Media & Sport.

Irene Wise from Global Renewables Ltd and Clare Atkinson from Lancashire County Council accompanied A&P Account Director Neil Maver to the awards.

Irene was thrilled with the agency’s input into the project. “A&P have a creative approach which I find unique and engaging, they are great listeners and thinkers and have a genuine warmth and humour,” she explained. “This award is so well deserved and I believe it will be the first of many.”

A&P are currently working in partnership with GRL, LCC and Blackpool Council again, creating a major new multi-million pound education centre at GRL’s brand new waste management centre in Leyland, which includes an innovative walkway taking school parties through the plant.

A&P founder and Director Tony Ainsworth, was delighted to win such a prestigious accolade. “This award reflects the agency’s growing ability to produce high quality audiovisual work, handling the whole package in house, from concept to camera work, editing to post production. I would like to congratulate everyone involved in these excellent films.”