A & P Awarded West Midlands Road Safety Campaign
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A&P have been awarded a contract with the West Midlands Casualty Reduction Partnership to develop a high profile road safety campaign to be delivered throughout the areas of Warwickshire, Staffordshire, Gloucestershire and the West Midlands.
The campaign will target young drivers aged between 17-25 and will focus on in-car driver distractions and speeding. The creative will be delivered through outdoor advertising, cinema advertising, radio and posters at key locations throughout the regions.
The campaign is set to launch towards the end of August. A more detailed case study will be posted on this site following then.